This book covers both social network analysis and text analysis and mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The first part addresses the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio. .eText ISBN: 9781943153589
