It introduces the development of NE techniques by presenting several representative methods on general graphs, as well as a unified NE framework based on matrix factorization. Afterward, it presents the variants of NE with additional information: NE for graphs with node attributes/contents/labels; and the variants with different characteristics: NE for community-structured/large-scale/heterogeneous graphs. Further, the book introduces different applications of NE such as recommendation and information diffusion prediction. Finally, the book concludes the methods and applications and looks forward to the future directions. .eText ISBN: 9781636390451
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